What is ASAT ?

1) What is ASAT? Give 3 non-traditional examples.

 

ASAT is an abreviation for Any Screen Any Time. It refers to the fact that device users can access the content they are looking for any time and any where, through all kind of screens.

 

One illustration of the term is the example on the plane when we see the following writting: "Could you please shut off your book?"

Another one is the example of the car where we can see that you can link your mobile device to the dash board, and a third one is the fact that you could plug your mobile device on a running machine, accessing therefore all your mobile 's applications ans so on.

 

2) What is meant by mobile enhanced experience?

 

A mobility enhanced experience concerns the fact that you can access all kind of information anywhere through any screen. For expample, we will talk about a mobile enhanced experience when a lot of touch points caracterize the customer decision journey. The customer is guided through their choice by many elements and all day long access wherever they are.

 

3) How could a hotel provide a mobile enhanced experience?

 

Hotels can use many tools to provide to their customers a mobile enhanced experience.

 

First of all, I do think that working through the SoLoMo concept can create a mobile enhanced experience.

Indeed, working with DISMOIOU app for example, allow customers to share information about your hotel and can be a decision maker for them.

 

Using the tool Twitter Vine, in which you can insert short videos, is also a very good way to enhance mobility experience. Hotels could put some video showing some guests feedback or interviews about the hotel, or also put a video of a staff member to attract customers.

By using Vine, hotels could also insert some "phrase it" in it.

 

4) List the customer journey digital touchpoint

 

The scenario number one is talking about the different steps that a customer experiences to make a booking for a trip. The digital touchpoints are the followings:

 

- An advertisment on TV

- A tourism advert

- Website through mobile