SEO
Website owners have recognized the value of having their sites on top search engine results long before that made SEO a very big field in the world today. SEO definition stands for Search Engine Optimization. It is the use of methods and techniques to improve the visibility of a website. It uses natural means to achieve natural listings on search engines. SEO is money – This is the most common SEO meaning for internet marketers. The terminology also describes the design of the website, its menus, management systems, videos, images, contents and other elements that should be optimized to achieve exposure on search engines.
http://www.seobesttools.com/what-is-seo/
Read more: http://www.businessdictionary.com/definition/search-engine-marketing-SEM.html#ixzz2HU9jjpxN
PPC
Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in Facebook, television and newspaper advertising. Similar to the pay per click model which often uses a bidding system, with the online pay per impression method, advertisers bid how much they are willing to spend for their ad to show up 1000 times.
Source : http://en.wikipedia.org/wiki/Pay_per_click
Social Search
Social Search began as a Google Labs experiment that aimed to bring search results to people that were more personalized. For example, if you searched “San Rafael, California” without Social Search, you would have had a harder time finding your friend’s personal blog about San Rafael than if you had searched with Social Search. The spiders of Search plus Your World — as Social Search is now known — particularly favor the social network Google+, meaning that anything you or your friends have posted on Google+ will influence your search results and is more likely to appear in searches.
Source: http://mediafunnel.com/google-plus/google-social-search-plus-your-world-takes-over
Organic Search
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
Source: http://www.techopedia.com/definition/5184/organic-search-engine-optimization-organic-seo
Website owners have recognized the value of having their sites on top search engine results long before that made SEO a very big field in the world today. SEO definition stands for Search Engine Optimization. It is the use of methods and techniques to improve the visibility of a website. It uses natural means to achieve natural listings on search engines. SEO is money – This is the most common SEO meaning for internet marketers. The terminology also describes the design of the website, its menus, management systems, videos, images, contents and other elements that should be optimized to achieve exposure on search engines.
http://www.seobesttools.com/what-is-seo/
SEM
Internet
marketing method that
focuses on purchasing ads which appear on the result pages
of search
engines such as Google. Many search engines offer ways for individuals
or businesses to purchase
ads, which typically appear above or to the right of the content on
the search result pages. Typically, the higher the fee one offers to pay for an ad,
the higher the ad will appear on the page, depending upon how much competition
there is to appear on that page. Depending upon the agreement,
one may pay a flat fee for a
given length of time, or may pay a given fee for each click that they receive to
their ad.
Read more: http://www.businessdictionary.com/definition/search-engine-marketing-SEM.html#ixzz2HU9jjpxN
PPC
Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in Facebook, television and newspaper advertising. Similar to the pay per click model which often uses a bidding system, with the online pay per impression method, advertisers bid how much they are willing to spend for their ad to show up 1000 times.
Source : http://en.wikipedia.org/wiki/Pay_per_click
Social Search
Social Search began as a Google Labs experiment that aimed to bring search results to people that were more personalized. For example, if you searched “San Rafael, California” without Social Search, you would have had a harder time finding your friend’s personal blog about San Rafael than if you had searched with Social Search. The spiders of Search plus Your World — as Social Search is now known — particularly favor the social network Google+, meaning that anything you or your friends have posted on Google+ will influence your search results and is more likely to appear in searches.
Source: http://mediafunnel.com/google-plus/google-social-search-plus-your-world-takes-over
Organic Search
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
Source: http://www.techopedia.com/definition/5184/organic-search-engine-optimization-organic-seo
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