lundi 14 janvier 2013

A quick overview of the Hotel Tonight application



For those who don’t know about Hotel Tonight, the hotel booking application , let me present you this useful smartphone application that can help guests as well as hoteliers in the booking process.

Created on the beginning of 2011, in the United States, Hotel Tonight is the pionneer of hotel bookings on mobile phone.Indeed, the application is used by more than 3.5 million people. With a presence in over 60 cities in the U.S, Hotel Tonight  is continuing his expansion in 10 European cities such as Paris, Nice,Amsterdam and Brussels.

Available on Iphone, Ipad and Android in French, German, Italian  and Spanish.

 The application is free on the Apple Store and Google Play.

 

How does it works ?

 
Hotel Tonight offers a selection of the best hotels; every day, from noon to 2 in the morning, three big deals are proposed to you in order to book a hotel in last minute and this in less than 10 seconds.

The application allows to book hotel room thanks to personalized offers according to the profile of each user: his localization, his preferences and his budget.

You will not have to check on tons of websites for finding information and comments on hotels. Thus, the main objective of this application is to ease the long preparation time of a travel.

At this moment, the application covers more than 70 destinations such as New York, Los Angeles, Toronto, London, Miami, Chicago, San Francisco or Las Vegas to name a few.


 
How an hotelier can use this application ?

 
This application can be used as a complementary distribution channel  which will help hotel managers to acquire new customers and increase revenue. We can notice that there is none inscription fees or obligation of commitment, this is a good point for hoteliers . Hotel Tonight is paid on performance  with a commission on each reservation. The company has 1500 partners worldwide, for instance in  France, several luxury hotels work with Hotel Tonight. Le Burgundy, La Belle Juliette, Le Pavillon de la Reine or Jays in Paris, and in Nice the Hôtel Massena or the Boscolo Exedra.

 
To sum up, we have seen another time that  hotel managers can use mobile applications to promote their products and services in order to develop their sales. This application is very similar to french application that we have presented before, the VeryLastRoom.

If you want see the original article, click here.

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