The Accor group has decided to
take a new direction in their global strategies betting on the Indian market . Indeed
the CEO of the company, Denis Hannequin, has noticed that the Accor brand has a feeble
presence in this specific market. Eventhough a big part of his revenue comes
from Europe, the group is willing to extend its contribution in developping countries such
as China and India.
As the european leader in the
hospitality industry, Accor holds 4,400 hotels all over the world but only 15
of those are located in India. That is why Denis Hannequin plans to deploy 90
hotels during the years to come, in order to develop the whole brand portfolio
in this country making it one of its key
markets.
Because of a fierce competition
established by Indian hotel companies in
the luxury segment the company aims to be essentially on the mid-scale, economy
and budget segments.
Thus Accor’s Indian porfolio will be made of 33 mid-scale hotels, 45
economic hotels and only 13 luxury hotels.
According to Mister Hannequin, the company has thoroughly
studied the indian market, understanding that the needs differ from occidental
demand. Thereby Accor has adapted its offer to the local market, which will
ensure its future success.
This move in the accor's strategy show us that to keep
a leader position a company has to be in a constant research of new markets and
being innovative. And that India offers great opportunities for hotel companies
desiring to acquire new market shares.
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