Steps for developing direct bookings for independent hotel

• An interactive Website: well-designed, relevant contents (information, image, video), online booking service, payment security, location tools, facebook/skype/twitter links 

• Create a mobile application with a "book now" option for all devices, describing your assets ( location, services, prices...)

• E-reputation and visibility : social media platforms, trip advisor, ranking (Google)

• Etablish a marketing strategy in focusing the communication through the best channels and right targets ( Newsletter, hot deals, loyalty programs)